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We created e-commerce packaging for jewellery brand Boodles.

  • Client/brand:Boodles
  • Product:0427D Postal Box with Peel & Seal and Ripper Strip
  • Material:E-Flute Corrugated Board
  • Finish:Outer covered in Wibalin Graphite Grey Buckram Embossed Paper and inner Pantone Colourwashed 

Covering the corrugate in Buckram Embossed Paper creates a unique, tactile and luxurious feel.


Boodles wanted to provide a safe and eco-friendly shipping solution for jewellery ordered on their website. They wanted to "try and bring the in-store experience to our e-commerce customers as much as possible"

Multiple fitments allowed them to use just one size of postal box, eliminating the need for void fill and providing a more luxurious unboxing experience.

"Everyone is delighted with the boxes!" - Boodles