Why is the unboxing experience so important?
17 May 2021

There is no surprise that in the UK we are sending more parcels than ever before. So how do you stand out from the crowd? By creating a complete unboxing experience for your customer. Doing this increases the perception of your brand by making customers feel valued. Well-designed boxes may even lead to #unboxing snaps or videos shared on social media, creating free marketing for your brand.
So how do we start creating a perfect unboxing experience? We start on the outside.
To brand or not to brand
Should you brand the outside of the box? There are reasons for and against branding. Branding the outside gives your customer instant gratification knowing the order they have been waiting for has arrived. It is also free advertising for your brand - as it goes through the courier network you would be surprised how many people see your box. From postal workers to flatmates and neighbours, they will all see your brand name.
So why might you want to leave it unbranded? Just as leaving it branded give instant gratification, leaving it unbranded creates mystery. What could this be? There are also more practical reasons - if you are shipping products of exceedingly high value you may want to leave off your brand to deter would-be thieves. Similarly, if you are shipping products like medication, discreet packaging will make your customer feel safer and avoids any awkward questions.
It might be worth offering an unbranded option for people purchasing your products as gifts to prevent ruining the surprise.
There are a few other things you can consider when it comes to the outside of the box.
Labelling
If you have branded the outside, the last thing you want to do is ruin your beautiful design with an unsightly courier label. So why not place the courier label on the bottom or side of the box instead?
The packaging you choose to ship your products in instantly communicates how sustainable your brand is. Does it arrive in a cardboard box? Or does it come in a plastic poly mailer? What if the materials are recyclable or biodegradable? The outside of the box is a great place to communicate this to your customer.
You can also inject some of your brand's personality. Why not print something funny on the bottom of the box? Or hide a message under the ripper strip that appears to the customer as they open it? You will have heard of thinking creatively as “thinking outside the box” so why not push your creativity when designing the outside? After all, this is the first impression your customer gets.
And now to the heart of the unboxing experience, the inside.
Making your customer feel valued
A thank you card on the very top of the box is the ultimate way to make your customer feel appreciated (an extra special touch would be to handwrite it, but if you don’t have the time - or the handwriting - we offer a personalisation service). Optional extras could be product care guides, receipt wallets and free samples. All add to the experience and set you apart from your competition.
What about internal branding? The inside of the lid is a perfect place for your logo. You can also include any social media links or hashtags here. If needed, a double lid or extra flap could be added for protection and to add another step to the experience.
Displaying your products
The final step. Product presentation is a must if you want to create a great unboxing experience. You could wrap the products in printed tissue paper and seal it with a branded sticker. Another popular option is to secure the products within a platform. Platforms add extra protection for shipping fragile or heavier weight items to prevent any breakages or spillage. They also give the product more presence. You could even have multiple layers of platforms to hold any accessories or added products underneath (think of lifting a new mobile phone out of the box to reveal the charger below).
By thinking about the packaging you send to your customers and creating an unboxing experience around it, you create a lasting impression. We are experts in packaging and are happy to help with any questions you have. Let us help you give the ultimate unboxing experience to your customers and help you keep these customers for life.
Our Latest
-
10 March 2022
Beauty Sample Packaging
-
8 March 2022
What Material Should I Use For My Packaging?
-
1 March 2022
Hinge Lid Boxes
-
18 January 2022
How long does packaging take to produce?
-
11 January 2022
How Using Coloured Envelopes Increases Your Open Rate
-
11 January 2022
How To Make Your Packaging More Sustainable
-
7 December 2021
Trends for 2022
-
23 November 2021
Kurz Foil
-
15 November 2021
How To Not Overpack
-
4 November 2021
PR/Influencer Events
-
26 October 2021
Fedrigoni
-
19 October 2021
The Art of Gifting
-
12 October 2021
Where To Place Mailing Labels
-
7 October 2021
Christmas Card Envelopes
-
30 September 2021
Why You Shouldn't Brand The Outer Packaging
-
28 September 2021
Conqueror
-
23 September 2021
Christmas Advent Calendars
-
21 September 2021
Can You Justify Spending More On Your Packaging?
-
17 September 2021
Christmas Crackers
-
9 September 2021
Get Fancy With Foil
-
2 September 2021
Gusset Envelopes
-
31 August 2021
Unique Envelopes
-
24 August 2021
Senses Paper
-
16 August 2021
How Packaging Can Carry My Brand
-
12 August 2021
Waterproof, Untearable, Recyclable - What's not to love?
-
27 July 2021
Cairn - 100% Recycled
-
22 July 2021
Printed Tissue Paper
-
20 July 2021
Drop Testing
-
13 July 2021
Christmas Orders
-
9 July 2021
Printed Board Envelopes
-
29 June 2021
How Do I Get My Packaging Designed?
-
22 June 2021
Winter & Company
-
15 June 2021
Perfectly Printed Envelopes
-
10 June 2021
Coordinate Your Packaging
-
8 June 2021
Custom Envelope Sizes
-
3 June 2021
Printed Bubble Bags
-
1 June 2021
How do I reduce plastic in my packaging?
-
30 March 2021
We are Carbon Balanced
-
25 March 2021
Catalogue Envelopes
-
11 March 2021
Sustainable Mailing ♻️
-
2 March 2021
Unique Closures
-
25 February 2021
Why You Should Include Product Care Guides
-
16 February 2021
Thank You Cards
-
9 February 2021
Vellum Envelopes
-
4 February 2021
Make A Statement With White Ink
-
2 February 2021
Eco-Friendly Padded Mailers
-
28 January 2021
Sustainable Seed Packets
-
26 January 2021
Need A Quick Turnaround?
-
12 January 2021
Need help storing your order?
-
29 October 2020
Virtual Consultations
-
27 October 2020
Vegetable Based Printing Inks
-
22 October 2020
How to Create the Ultimate Influencer PR Box
-
20 October 2020
Carbon Offset Your Packaging
-
8 October 2020
You've Never Seen Kraft Like This Before
-
5 October 2020
Dress Up Your Edges with Foil
-
29 September 2020
A Personal Touch - Digital Personalistion
-
24 September 2020
Small Gift, Big Impact
-
22 September 2020
Would You Try Holographic Foil?
-
15 September 2020
Why You Should Use Ripper Strips
-
8 September 2020
The Most Satisfying Envelopes
-
27 August 2020
Easier Returns For You And The Customer
-
11 August 2020
Subtle yet Luxurious
-
6 August 2020
Getting the Board Right
-
4 August 2020
Goodbye Polymailers
-
30 July 2020
Why You Should Use Letterbox Friendly Packaging
-
28 July 2020
Do You Use Receipt Envelopes? Here's Why You Should...
-
23 July 2020
How To Switch To Sustainable Packaging
-
30 June 2020
E-commerce Online to Offline: How to make your brand flow effortlessly into your customer’s reality
-
29 June 2020
How To Create A Standout Direct Mail Campaign
-
28 May 2020
The ‘New Normal’ - Ecommerce is getting bigger.
-
10 March 2020
Produced in the UK
-
2 October 2019
Remember Remember....
-
21 September 2019
Autumn - Colour Trends
-
15 March 2019
New Digital Press
-
19 July 2018
Mail Facts!
-
15 March 2018
New Litho Press
-
15 February 2018
We're on Instagram!
-
12 February 2018
Love is in the air....!
-
14 November 2017
Christmas Envelopes - That Pop!
-
27 February 2017
Why should I use printed envelopes?
-
17 January 2017
New - White Ink Printing
-
18 November 2016
NEW - ISO registered
-
20 September 2016
Gain more brand engagement
-
1 April 2015
Denmore Press - London Office
-
21 March 2014
Packaging Specialists
-
4 September 2013
Printed Bubble Envelopes