Why Branded Bags Matter

10 December 2020

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Branded bags will instantly show customers where your brand sits in the market. Compare Chanel's iconic white bag with soft black rope handles and Primark's brown bag with square paper handles.

You instantly know which one is premium.

Whether packaged in a brick-and-mortar store or shipped via e-commerce, your bag reinforces your brand image. Get it right and the bag could long outlive the shopping experience. Luxury bags are often put on display in a home or repurposed (you can even buy used luxury branded bags on Etsy). This can make them desirable for the customer, not only do they want the product inside but they want the bag to keep.

By branding your bag you can have complete customisation - from the handle material, to the finish and print of the bag itself. We can do all of that for you.

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