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How to Create the Ultimate Influencer PR Box

22 October 2020

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It's no secret that influencer PR campaigns are huge and unboxing is a major trend (there are 1.6million #unboxing posts on Instagram alone).

Stand out packaging that is Instagram worthy is key and is guaranteed to get attention. The material and print finish you use is also important - not only for the feel but for how it will look on camera. You want it to look just as good to the audience watching online as the person opening it. It is also worth considering an outer shipping box to ensure the internal box arrives in pristine condition.

Bespoke platforms will keep all the products neatly in place so it will look just as good when they open it as it did when you beautifully packaged it together. Drawers or multi level platforms will guide the customer through the opening experience, adding to the excitement. (Quick Tip - it's always best to save the hero product to last!)

Why not also include a little envelope and note card thanking them to show your appreciation?

If you need some inspiration why not view previous campaigns we've created for Tennents, Caorunn Gin and Old Pulteney.

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