Giorgio Armani Invitations
ELITE MARKETING CAMPAIGN FOR THE GLOBALLY RENOWNED ARMANI BRAND.....
CLIENT/BRAND: Club 21
PRODUCT: Bespoke Envelope & Invitations
MATERIAL: Fedrigioni Arcoprint 225gsm
FINISH: 4 Colour Litho CMYK + Matt Lamination
Italian fashion house Armani asked for complete campaign management of both their Giorgio Armani and Emporio Armani exclusive sale invitations. The request included use of Italian Fedrigoni stock, representing the history of the brand, as well as data cleanse and fulfilment of the entire mailing.
Fedrigoni board was used to create the elegant invitations, 350gsm silk matt laminated for the Giorgio Armani invite, for added luxury representing the brand. With 350gsm Arcoprint for the Emporio Armani invite. Both invitations were printed double sided before being inserted into pre addressed envelopes, 200gsm Fedrigoni silk matt laminated for the Giorgio Armani mailing and 225gsm Fedrigoni Arcoprint for Emporio Armani.
The fulfilment itself required data cleansing before being merged to print on the envelopes and dispatched globally to just under 17,000 recipients.